Jumping on the trend of Gen Z’s using flip phones, Jose Cuervo wanted to do something different for Cinco 2023. The answer? Go Off This Cinco. A campaign around spending time with your friends IRL, and (maybe) with a Cuervo Dump Phone there to help.

Produced on a record two week timeline, we filmed with Haley Lu Richardson, and assembled 300 branded flip phones for a sweep stakes to be delivered to winners in the week leading up to Cinco.