Amtrak’s new creative platform, ReTrain Travel, debuted with a national campaign featuring a two-day shoot at Washington D.C.'s Union Station. The production included two types of train cars, extensive post-production, and a cast of 19 talents.

We captured both stills and video, collaborating with our partners, Cartel and AlterEgo, to bring the train experience to life. Delivering over 300 assets, we developed a fresh design system for Amtrak nationwide, launching across Broadcast, OLV, Social, Digital, and OOH platforms.

Directed by Jason van Bruggen (Community Films) in Washington DC, USA. Edited by Fernanda Cardoso. Colored by Wade Odlum