Amtrak’s new creative platform, ReTrain Travel, debuted with a national campaign featuring a two-day shoot at Washington D.C.'s Union Station. The production included two types of train cars, extensive post-production, and a cast of 19 talents.

We captured both stills and video, collaborating with our partners, Cartel and AlterEgo, to bring the train experience to life. Delivering over 300 assets, we developed a fresh design system for Amtrak nationwide, launching across broadcast, OLV, social, digital, and OOH platforms.